Granny's, the local number one in sparkling apple juices, is happy about a huge donation success: In less than a year, the self-imposed donation target of € 100,000 was achieved - per sold bottle went 5 cents to the Association Arche Noah. The goal is to protect the diversity of nature, especially through the development of local orchards and the associated increase in biodiversity in fruit.
Scattered fruit is a traditional form of fruit growing in which high-stemmed fruit trees are "scattered" in the landscape. Orchards are rich in different fruits, vegetables and animals.
In addition to the donation cooperation, which continues, Granny's also wants to gradually increase its share of orchard apples in the sparkling apple juices.