Granny's as the number one* in the sparkling apple juice and Arche Noah - the association for the preservation and spread of crop diversity - enter into a long-term strategic cooperation in time for "the day of the apple" on 10 November. This partnership has the common goal:
The first joint project is the donation cooperation launched with "the day of the apple" on 10 November. As part of this campaign, 5 Cent** of each Granny's bottle sold goes to Arche Noah for the protection of nature. Each Granny's buyer contributes to the donation of a maximum of € 100,000**, which goes to Arche Noah.
*Source: ACNielsen, market share sales, base: sparkling fruit juice, year to date 2017
**up to max. € 100,000 donation sum, from 10 November 2017 to 9 November 2018